Zoltan Gocza

Zürich-based UX designer and product leader with 15+ years of experience designing apps and websites used by tens of millions.


I have worked at product companies, online agencies and co-founded a successful startup that has quickly become market-leader. I built and managed design teams of 8–10 people.


Parkiert (2019)
Personal project

Parkiert lets you find the best parking spaces by showing their availability at the time of your arrival.

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Mathilda (2018)
Personal project

Mathilda helps schoolkids get into grammar school. Produced in collaboration with my 11-year old son.

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Numbrs AG (2013–)
Head of UX

At Numbrs, we set out to redefine banking. I head up the UX team to build a mobile-only, multi-banking platform.

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Ustream (2012–2013)
Director of UX and product design

Ustream (part of IBM) is the leading live video platform used by tens of millions. I built and led the 9-people product design team.

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Minden Kupon

Minden Kupon (2010–2014)

I co-founded a market-leading daily deal aggregator with 70 partners and more than 150,000 subscribers.

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Isobar (2004–2012)
Head of UX

I managed a team of 9 UX designers at the biggest Hungarian online agency. I worked with clients like T-Mobile, Nokia, Samsung, or the World Economic Forum.

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Thought leadership

UX Myths

UX Myths

UX Myths is one of the top UX blogs receiving millions of visits. It has been translated into 13 languages, and is frequently referenced by UX professionals worldwide like Jared Spool or Luke Wroblewski.


Contrast Rebellion

Contrast Rebellion

An Awwwards-winner manifesto to fight low contrast websites that put form before function. Contrast Rebellion went viral, reaching more than 400,000 designers and receiving tens of thousands of shares.


Uninvited Redesigns

Uninvited Redesigns

Designers all over the world put enormous effort into redesigning their favorite products. The blog collects these unsolicited redesigns to promote the value of speculative work.


2016 Swiss UX Survey

Swiss UX Survey

The study paints a comprehensive picture of UX design in Switzerland focusing on the daily activities, toolkit, work environment, satisfaction and salary of UX designers.



Talk photo

Some of my talks from conferences, design courses and universities:


I believe that great design is achieved at the intersection of data and gut instinct. I like working in environments that values both worlds, where people have strong opinions, weakly held.

Data + Instinct

I'm a generalist:

  • designer – I enjoy solving problems by exploration, sketching and iteration
  • researcher – I conduct surveys, usability tests and interviews
  • analyst – I spend a good part of my time in analytics and spreadsheets
  • copywriter – I believe that words are more powerful than pixels
  • psychologist – I craft products that give meaning


Have a wonderful !