Zoltan Gocza
Isobar / Zuno Bank

Isobar (2004–2012)
Head of UX


Isobar is a fantastic digital agency with a constant buzz of creativity, dozens of awards and hundreds of satisfied clients.

I started as information architect and became head of the 9-person UX team. I worked with dozens of clients from banking, telecommunications and other industries, designing and making all sorts of digital products.

Facts about Isobar

  • The biggest Hungarian online agency
  • Countless awards and prizes
  • 140+ employees in Budapest, 4000+ worldwide
  • Part of the Dentsu Aegis Network

Leading the UX team

At Isobar, I lead the 9-person UX team, a team exclusively dedicated to user experience design. I hired, coached, managed UX designers; I assisted my team in their everyday tasks.

I was also part of the 6-person management team.

Client relations, thought leadership

As head of UX, one of my main tasks was to build strong client relationships. I did this by sharing knowledge, educating clients and advocating for UX and design thinking. I introduced clients to many emerging design techniques like card sorting, prototyping, user testing, A/B testing, etc. I also held many talks for clients and at conferences.

My clients

During my 8 years at Isobar, I was fortunate to work with more than 40 clients from different industries, like

  • Banking: Raiffeisen Bank, GE Capital, K&H Bank, Korean Development Bank, MKB Bank, Misys, Zuno Bank (Vienna, Austria)
  • Insurance: Generali, Groupama
  • Telecommunications: Hungarian Telekom (Deutsche Telekom)
  • Electronics: Nokia, Samsung, Xerox
  • Non-profit: World Economic Forum (Geneva, Switzerland)
  • Travel: Triplanet, Aeroviva, Malév
  • FMCG: Nestlé, Sió-ECKES
  • Energy: Powerforum, MOL Group


Have a wonderful !