At Centralway, we set out to redefine banking. Our multi-banking mobile app, Centralway Numbrs, became the #1 finance app on the German App Store with more than 700.000 downloads in just 8 months.
As head of UX, I’m responsible for the user experience design of Numbrs, heading the 4-people UX department.
I built a UX team of 4 awesome designers that is in the forefront of defining and designing our apps. We work in cross-functional teams with developers, visual designers and business development.
I lead the UX team, taking the lead in bringing innovation into the company, contributing to defining roadmaps, representing the company to partners, defining our UX processes, hiring, etc. I’m also involved in most of our everyday product improvement projects.
I designed several of the core features of our app for both iOS and Android. The design process I follow is highly iterative, working very closely with management and the cross-functional teams. I use research, validation and customer feedback to inform design decisions.
Due to my NDA, I can only share a very limited selection of designs.
I designed the current send money flow for both iOS and Android, a project that resulted in a huge lift in engagement, and received very positive user feedback.
The goals of the project were to improve the adoption rate of the money transfer feature of Numbrs and to drive repeated usage.
In order to achieve the goal, Numbrs had to offer a clearly superior send money experience to other mobile banking apps. We also needed to build trust to make our users feel confident making financial transactions with a third-party app.
To guide my design process, I laid down some guiding principles:
Following my research and the concepting phase, I created the skeleton model for the feature:
I refined the flow into lo-fi wireframes first:
Finally, I created the hi-fi wireframes and prototypes to test the flow.
I created high fidelity wireframes and interactive prototypes to model and document the design. Here’s the wireframe prototype for the main interaction of the send money flow:
And here are the wireframes for some of the screens and states:
The new send money flow introduced new interaction patterns, especially by merging the flow for contact search and new contact creation. To validate the proposal, I created an interactive prototype and tested it with a handful of people. The tests (and later hard usage data) confirmed that the interaction was immediately clear to users.
Some of the feedback from the app stores (translated from German):
Sending money works like a charm – Pierre Münzenberg
Sending money is delightfully quick and easy – Volker Fleißner
The app simplifies sending money compared to the Sparkasse app – Illegret Schade
Really cool, transfers are very quick. I can only recommend – Dobou Paul
It can’t be easier. Sending money with this app is even simpler than on the computer – Julian Kutscha
I signed up in 4 minutes, then made my first money transfer. So intuitive and simple! I could rave on forever, 10-star app – Adrian Piotrowski